Digital Business Excellence: Strategien und Erfolgsfaktoren im E-Business
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Autor(en):
Strauß, R. E.
Verlag:
Stuttgart: Schäffer-Poeschel Verlag, 2013
Titel:
Marketingplanung mit Plan: Strategien für ergebnisorientiertes Marketing
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Autor(en):
Strauß, R. E.
Verlag:
Stuttgart: Schäffer-Poeschel Verlag, 2008
Titel:
Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy
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Autor(en):
Strauss, R.E.
Verlag:
London: Wiley & Sons, 2008
Titel:
eReality. Das e-Business Bausteinkonzept. Strategien und Erfolgsfaktoren für das e-Business-Management
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Autor(en):
Strauß, R. E.; Schoder, D.
Verlag:
Frankfurt: FAZ-Instituts-Verlag, 2002
Titel:
Modular Marketing Management, Building block approach for the realignment of the marketing function, in: Heilmann, T. (ed.): Manual of International Marketing
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Wie verändern sich Werbung und Markenkommunikation im Web 2.0? Ergebnisse einer Studie zu den Erfolgsfaktoren und der zukünftigen Bedeutung von Bewegtbildkommunikation im Web
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